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Every channel claims the same sale

An attribution dashboard makes one purchase look like several wins.
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Transcript & context

Setup: ONE CUSTOMER.
ONE PURCHASE.

Detail: Email: We did it.
Paid social: We did it.
Search: We did it.
Retargeting: We did it.

Punchline: The dashboard reports
four customers.

Original illustrated satire. Characters and situations are fictional.

One more brain break