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Hey first_name, we really get you

An automated email mistakes missing variables for personal attention.
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Transcript & context

Setup: PERSONALIZATION
HAS GONE TOO FAR.

Detail: Hey {{first_name}},
We noticed you love
{{product_you_never_bought}}.

Punchline: Our customers feel seen.
— the marketing dashboard

Original illustrated satire. Characters and situations are fictional.

One more brain break